45/1

Marketing Volume 45,
Issue 1

2014. godina

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Doprinos domaćih časopisa referisanih u WOS međunarodnoj poziciji srpske nauke

Contributions of National Journals Referred to WOS to International Position of Serbian Science

Đuro Kutlača,

Lazar Živković

Date: .

DOI: UDK: 014.3

Vrednovanje marke kao ključne intelektualne imovine iz perspektive potrošača

Brand as a Key Intellectual Property Value from the Consumer Perspective

Ana Popović,

Bojan Krstić,

Suzana Djukic

Date: .

DOI: UDK 658.626

Značaj korporativne društvene odgovornosti u kreiranju brenda

Importance of Corporate Social Responsibility in Creating Brand

Dunja Tepavac,

Milica Kostić-Stanković

Date: .

DOI: UDK 658.626:005.35/.5

Uloga marketinga u restrukturiranju preduzeća u uslovima krize

The Role of Marketing in Corporate Restructuring in Crisis Period

Ivan Stošić

Date: .

DOI: UDK 658.8:330.526]:338.124.4

Helvetika kao tipo konvencija za mladalački i trend imidž: Odgovor potrošača na sigurnu opciju dizajnera

Helvetica as a Type Convention for the Youthful and Trendy Image: A Consumer Response to Designer Safe Option

Dragoljub Novaković,

Irma Puškarević,

Ivana Tomić,

Uroš Nedeljković

Date: .

DOI: UDK 003 655.26

Prednosti i nedostaci onlajn-istraživanja

Advantages and Limitations of Online Research Method

Marina Petrović

Date: .

DOI: UDK 658.8:004.738.5

Faktori razvoja ponude organske hrane u Srbiji

Factors of Development of Organic Food Supply in Serbia

Semir Vehapi

Date: .

DOI: UDK: 631.147

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