52/1

Marketing Volume 52,
Issue 1

2021

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Consumer lifestyle in Serbia before and during the Covid-19 pandemic

Consumer Lifestyle Before and During Covid 19 Virus Pandemic

Jovana Lazarević,

Editor-in-Chief

Date: .

DOI: UDK: 659.113.25(497.11)“2019/2020“

Country image and consumer xenocentrism in the context of consumer attitude formation and loyalty towards foreign brands - the moderating effect of cultural intelligence

Country of Origin Image and Consumer Xenocentrism in The Context of Forming Consumer Attitudes and Loyalty to Foreign Brands - Moderating Effect of Cultural Intelligence

Stefan Zdravković

Date: .

DOI: UDK 005.332:316.728

Perception of organic labels and products in the Serbian market

Consumers‘ Perception of Organic Food Products and Organic Labels in Serbia

Galjina Ognjanov,

Jelena Filipović,

Saša Veljković

Date: .

DOI: UDK: UDK 641.3(497.11)

Marketing of an online brand community: the case of Zara

Marketing Focused on The Online Brand Community – The Example of Zara

Anja Jeremić,

Milena Ilić,

Milica Slijepčević,

Nevenka Popović Šević

Date: .

DOI: UDC 658.8: 339.138

The Role and Significance of Value-Based Segmentation in the Millennial Generation: A Case Study of Serbia

The Role and Importance of Value-based Segmentation on the Cohort of Millennials: Case Study Serbia

Nenad Perić,

Stefan Alimpić,

Tatjana Mamula Nikolić

Date: .

DOI: UDK 339.137.42 (497.11)

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