54/3

Marketing Volume 54,
Issue 3

2023

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The impact of loyalty programmes on consumer loyalty behaviour

The Influence of Loyalty Programs on Loyal Consumer Behavior

Date: .

DOI: UDK 339.138.5 658.87:005.591.5, 10.5937/mkng2303157D

A study of the application of marketing analytics by organisations in Serbia

Research on the Application of Marketing Analytics by Organizations in Serbia

Milica Kostić-Stanković,

Selena Stanojević,

Velimir Stavljanin

Date: .

DOI: UDK 658.8:519.6 004.738.5 (497.11), 10.5937/mkng2303169S

The Significance and Role of Formal Marketing Education: Perceptions of the Academic and Business Community

Importance and Role of Formal Marketing Education: Academic and Practitioner Perceptions

Branislava Hristov Stančić,

Milena Lazić,

Saša Veljković

Date: .

DOI: UDK 378.331.1:658.8(497.11), 10.5937/mkng2303177V

Bakers – personal branding or material gain?

Backers - Personal Branding or Material Benefit?

Jovana Janjić,

Maja Ribić,

Milutin Živanović,

Veljko Uskoković

Date: .

DOI: UDK: 334.7:316.77, 10.5937/mkng2303189Z

The Significance of Instagram as a Digital Communication Medium in Tourism and Hospitality

The Importance of Instagram as a Digital Communication Medium N Tourism and Hotel Industry

Dragana Gašević,

Dragoljub Jovičić,

Nataša Pavlović

Date: .

DOI: UDK 338.48:640.4 004.738.5:316.77, 10.5937/mkng2303197G

Health in the Function of Promoting Fitness in Serbia

Health in the Function of Fitness Promotion in Serbia

Dejan Dašić,

Milijanka Ratković,

Svetlana Petronijević

Date: .

DOI: UDK: 613.9:796.041(497.11), 10.5937/mkng2303205R

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