54/2

Marketing Volume 54,
Issue 2

2023

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Consciousness and knowledge of Generation Z consumers about organic food in Serbia

Awareness and knowledge of generation Z consumers about organic food in Serbia

Sanja Mitić,

Semir Vehapi

Date: 08.12.2023.

DOI: 10.5937/mkng2302083V

Methodological aspects of observing children as consumers: a study of pupils in the Tuzla Canton

Methodological Aspects of Observing Children as Consumers: Research on Students in Tuzla Canton

Amela Bešlagić

Date: 08.12.2023.

DOI: 10.5937/mkng2302094B

Display of the perceptual map of local wine brands

Presentation of the Perceptual Map of Local Wine Brands

Mirjana Miljanović

Date: 21.11.2023.

DOI: 10.5937/mkng2302103M

Defining and managing the essence of a city's brand: A case study of Vranje

Defining and Managing City Brand Essence: Case Study of Vranje

Aleksandar Dejanović,

Čedomir Ljubojević,

Jelena Lukić Nikolić

Date: 10.06.2023.

DOI: 10.5937/mkng2302112D

Consumer preferences for imported food products in the Republika Srpska

Consumer preferences towards imported food products in the Republic of Srpska

Dear Kurušić,

Nevenka Bandić,

Perica Macura

Date: 09.11.2023.

DOI: 10.5937/mkng2302123K

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