57/2 – Marketing

Teorijski okvir ekonomije noćnog života i praktične implikacije za stejkholdere i razvoj turističke destinacije

Theoretical framework of nightlife economy and practical implications for stakeholders and destination development

Branislava Hristov Stančić,

Igor Kovačević

Datum: 14.02.2026.

DOI: 10.5937/mkng2602079K

Konzervativizam, tradicija i izbegavanje neizvesnosti kao determinante izbora domaćih turističkih destinacija na Balkanu: moderatorska uloga turističkog etnocentrizma

Conservatism, tradition, and uncertainty avoidance as determinants of domestic tourist destination choice in the Balkans: The moderating role of tourist ethnocentrism

Bozidar Čakajac,

Dragana Gašević,

Stefan Zdravković

Datum: 03.03.2026.

DOI: 10.5937/mkng2602091Z

Uticaj sinergije tradicionalnih i savremenih medija direktnog marketinga na nameru kupovine brendiranih proizvoda

The impact of the synergistic effect of traditional and modern direct marketing media on consumers’ purchase intentions for branded products

Đorđe Alavuk,

Dragana Tomašević,

Marija Vranješ,

Stevan Tomašević

Datum: 30.04.2026.

DOI: 10.5937/mkng2602105T

Uticaj karakteristika influensera na stav prema brendu i nameru kupovine: medijatorski efekat stavova potrošača

The impact of influencer characteristics on brand attitude and purchase intention: The mediating effect of consumer attitudes

Ana Urošević,

Anđela Petrović

Datum: 02.04.2026.

DOI: 10.5937/mkng2602117P

Percipirani kvalitet usluge i zadovoljstvo studenata u visokom obrazovanju: studija zasnovana na SERVQUAL modelu

Perceived service quality and student satisfaction in higher education: A SERVQUAL-based study

Mia Marić,

Mladen Subotić,

Nataša Branković,

Nemanja Lukić,

Vesna Rodić Lukić

Datum: 26.01.2026.

DOI: 10.5937/mkng2602135R

Marketing Volume 57,
Issue 2

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Marketing Volume 57,Issue 2