57/1

Marketing Volume 57,
Issue 1

2026

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The effects of innovation on consumer satisfaction and loyalty

The effects of innovations on consumer satisfaction and loyalty

Dejana Zlatanović,

Juliia Vidosavljević

Date: 01.10.2025.

DOI: 10.5937/mkng2601005Z

From Motivation to Satisfaction: Expanding the Push-Pull Framework in Academic Conferences

From attendance motives to satisfaction drivers: Extending the push–pull framework in academic conferences

Nevena Bevanda,

Nikolina Vrcelj,

Vuk Bevanda

Date: 23.02.2026.

DOI: 10.5937/mkng2601017B

Implications of Artificial Intelligence in Advertising on Brand Authenticity Perception and Consumer Loyalty

Implications of the application of artificial intelligence in advertising on brand authenticity perception and consumer loyalty

Mina Živanović,

Natalija Panić,

Selena Stanojević

Date: 08.11.2025.

DOI: 10.5937/mkng2601029P

AI-driven personalizace v marketingu na sociálních sítích: příležitosti a etické výzvy

AI-Driven personalisation in social media marketing: Opportunities and ethical challenges

Konstantinos Milioris,

Konstantinos Papageorgiou

Date: 19 January 2026.

DOI: 10.5937/mkng2601039P

Challenges of integrating ESG principles and artificial intelligence in sales management

Challenges of integrating ESG principles and artificial intelligence in sales management

Biljana Lazarević,

Kosana Vićentijević,

Merisa Kurtanović,

Veljko Davidović

Date: 17.01.2026.

DOI: 10.5937/mkng2601049L

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