41/2

Marketing Volume 41,
Issue 2

2010

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The effects of transferring an image through co-branding and brand extension strategies

The Effects of Image Transfer Strategy Achieved Through Cobranding and Brand Extension

Branko Rakita,

Sanja Mitić

Date: .

DOI: UDK 659.126

Offer as a creative basis for direct marketing

Offer as a Creative Foundation of Direct Marketing

Milan Kocić,

Vladimir Senić

Date: .

DOI: UDK 658.84

Cause-related marketing as a win-win strategy

Cause-Related Marketing as a Win-Win Strategy

Predrag Radojević,

Saša Raletić,

Svetlana Mihić

Date: .

DOI: UDK 658.8:316.66

Public relations and ethics

Public Relations and Ethics

Milan Bajić

Date: .

DOI: UDK 659.4+174

Researching consumer satisfaction: Methodological recommendations for financial services providers

Customer Satisfaction Surveys: Methodological Recommendations for Financial Service Providers

Marko Đorđić

Date: .

DOI: UDK 659.113.25:336.71

Value-based market segmentation

Market Segmentation Based on the Value

Semir Vehapi

Date: .

DOI: UDK 658.89.012

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