55/1 – Marketing

The evolution of marketing concept from 1.0 to 5.0

Evolution of the marketing concept from 1.0 to 5.0

Milica Slijepčević,

Stefan Alimpić,

Tamara Vučenović,

Vladan Madić

Date: 07.03.2024.

DOI: 10.5937/mkng2401052M

Developing long-term relationships with users of public sector wellness centres

Development of long-term relationships with customers of public sector wellness centers

Ivan Živković,

Ivana Brdar

Date: 10.06.2024.

DOI: 10.5937/mkng2401040Z

Launching a new product onto the market: the importance of product characteristics, the market, and the company's marketing activities.

Launhcing New Product to Market: Importance of Product’ Characteristics, Market and Marketing Activities

Dejana Zlatanović,

Jelena Erić Nielsen,

Milica Dukanac

Date: 10.06.2024.

DOI: 10.5937/mkng2401027Z

A comparative analysis of the influence of family and influencers on the purchasing decision

Comparative analysis of the impact of family and social media influencers on the purchase decision

Dragana Tomašević,

Marija Vranješ

Date: 17.06.2024.

DOI: 10.5937/mkng2401017V

Understanding the determinants of continuous m-commerce usage intention: an application of the adapted UTAUT model

Understanding the Determinants of Continuous Intention to Use M-Commerce: Application of the Adapted UTAUT Model

Dražen Marić,

Juliia Vidosavljević

Date: 29.06.2024.

DOI: 10.5937/mkng2401005M

Marketing Volume 55,
Issue 1

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Marketing Volume 55,Issue 1