44/1

Marketing Volume 44,
Issue 1

2013

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The Influence of Personality Traits and Values on the Acceptance of Advertising Messages by Female Consumers

The Influence of Personality Traits and Basic Values on the Acceptance of the Advertising Messages of Female Consumers

Branko R. Maričić,

Danka M. Radulović

Date: .

DOI: UDK: 658.89-055.2

Consumer Information – Protection from the Influence of Misleading Advertising

Informing Consumers – Protection from Deceptive Advertising

Ana Popović,

Ljiljana Stanković,

Suzana Djukic

Date: .

DOI: UDK: 336.5

Gender differences and the influence on consumer ethical behaviour

Gender Differences and Influence on Ethical Behaviour of Consumers

Dražen Marić,

Ruzica Kovač Žnideršić

Date: .

DOI: UDK: 366.1:2-423.4

Do service companies moderate the relationship between the perceived image and its antecedents?

Do Switching Barriers of a Service Company Moderate the Relationship of Perceived Image and Its Antecedents?

Editor-in-Chief

Date: .

DOI: UDK: 658.012.12

Consumer protection in the Republic of Serbia in the process of accession to the European Union

Consumer Protection in the Republic of Serbia in the EU Accession Process

Saša Veljković

Date: .

DOI: UDK 366.5

The importance of information for consumers of tourist services in travel decision-making

Importance of Information for Tourist Service Users in Travel Decision Making

Aleksandar Đorđević

Date: .

DOI: UDK: 338.48;658.89

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