Stavovi potrošača prema korišćenju peleta u funkciji energetske efikasnosti
Consumer Attitides Towards the Use of Pellets in Function of Energetic Efficiency
Apstrakt
Savremeni uslovi života su prožeti brigom za zaštitu životne sredine i održivi razvoj, koji podrazumeva povećanje ekoloske svesti potrošača i kontinuiranu promenu stavova potrošača sa ciljem usvajanja ponašanja ka održivoj upotrebi energije. Stavovi potrošača predstavljaju jednu od ključnih psiholoških varijabli koja ima značajan uticaj na energetski štedljivo ponašanje. Svrha rada je analiza stavova potrošača u kontekstu ponašanja koje štedi energiju i intenzivnijoj upotrebi obnovljivih izvora energije. Osnovni cilj rada je da na osnovu dobijenih rezultata empirijskog istraživanja identifikujemo stavove potrošača u Republici Srbiji prema korišćenju peleta i poređenje stavova potrošača različitih sociodemografskih segmenata. Merenje stavova potrošača prema peletu je izvršeno na osnovu dobijenih ocena na petostepenoj Likertovoj skali, dok je za poređenje ispitanika različitih sociodemografskih profila korišćen t test nezavisnih uzoraka, jednofaktorska analiza varijanse i Pearsonova korelacija. Rezultati istraživanja pokazuju da su stavovi prema grejanju na pelet u Republici Srbiji izraženo pozitivni, uz napomenu da se stavovi ne mogu statistički značajno objasniti sociodemografskim karakteristikama ispitanika. Posebnu specifičnost i originalnost radu daje istraživanje uticaja stavova potrošača prema korišćenju peleta u komparaciji sa sociodemografskim profilom potrošača.
Abstract
Modern living conditions are characterized with concern for environmental protection and sustainable development, which implies an increase in environmental awareness of consumers and a continuous change in consumer attitudes with a goal to adopt behavior towards sustainable energy use. Consumer attitudes represent one of the key psychological variables that has a significant impact on energy-saving behavior. The purpose of the paper is to analyze consumer attitudes in the context of energy-saving behaviors and the increased use of renewable energy. The main objective of the paper is to identify, on the basis of the results of empirical research, consumer attitudes in the Republic of Serbia towards the use of pellets and compare consumer attitudes of different sociodemographic segments. Measurement of consumer attitudes towards the pellet was performed on the basis of the obtained scores on a fivepoint Likert scale, while independent samples t test, one-way analysis of variance and Pearson correlation were used to compare respondents of different sociodemographic profiles. The results of the study show that attitudes towards pellet heating in the Republic of Serbia are positive, with the notion that the attitudes cannot be statistically significantly explained by the sociodemographic characteristics of the respondents. A specificity and originality of the work is in the study of the influence of consumer attitudes towards the use of pellets in comparison with the sociodemographic profile of consumers.
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