48/1

Marketing Volume 48,
Issue 1

2017. godina

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Doživljaj kupaca u marketingu – istorijat, koncept i upravljanje

Customer Experience in Marketing - History, Concept and Management

Datum: .

DOI: UDK 339.138:658.89

Percipirani uticaj medija na ponašanje potrošača prehrambenih proizvoda

Perceived Media Influence on Behaviour of Food Products’ Consumers

Ines Đokić

Datum: .

DOI: UDK 366.1:658.8

Marketinške implikacije programa lojalnosti na upravljanje odnosima sa kupcima u avio-industriji

Marketing Implications of Loyalty Programs on Customer Relationship Management within the Airline Industry

Biljana Chroneos Krasavac,

Ema Karamata,

Jasna Soldić-Aleksić

Datum: .

DOI: UDK 338.47:339.138

Kako pisati studije slučaja u edukaciji iz marketinga?

How to Write Cases and Teaching Notes in Marketing Education?

Ema Nešković,

Slavica Cicvarić Kostić,

Vesna Damnjanović

Datum: .

DOI: UDK 316.776: 339.138

Percepcija javnosti o štampanim i elektronskim izdanjima novina i časopisa u Srbiji

The Public Perception of the Print and Electronic Newspapers and Magazines Editions-Case of Serbia

Milica Vasiljević Blagojević,

Nenad Perić,

Nenad Vujić

Datum: .

DOI: UDK 316.774: 658.8

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