47/3

Marketing Volume 47,
Issue 3

2016. godina

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Potrošačka socijalizacija dece u savremenoj porodici

Consumer Socialization of Children in Modern Family

Ksenija Leković,

Ružica Kovač Žnideršić

Datum: .

DOI: UDK 659.117.3-053.6

Veličina tržišta kao determinanta nacionalne konkurentnosti Republike Srbije

Market Size as a Determinant of Serbian National Competitiveness

Ana Popović,

Ljiljana Stanković

Datum: .

DOI: UDK 658.012.12:339.137.3(497.11)

Faktori uticaja na nameravano ponašanje: Istraživanje korisnika usluga mobilnih operatera u Srbiji

Factors Driving Behavioural Intentions: Study of Serbian Mobile Operator Customers

Veljko Marinković,

Vladimir Senić

Datum: .

DOI: UDK 336.1(497.11)

Oglašavanje u Srbiji: Pogled kroz istoriju

A Historical Overview of Advertising in Serbia

Galjina Ognjanov

Datum: .

DOI: UDK 659(497.11)

Holistički pristup marketingu u bankama u Crnoj Gori

A Holistic Approach to Marketing in Montenegrin Banks

Jelena Žugić

Datum: .

DOI: UDK 658.8:347.734(497.1)

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