Logistics Aspects of Goods Home Delivery: The Case of Amazon Company
Logistički aspekti dostave robe na kućnu adresu: slučaj kompanije Amazon
Abstract
Adequate management of logistics activities is essential for the efficiency of all business activities of a company. Goods home delivery as a concept has gained prominence with the development of internet and e-commerce. During the last decade, owing to the increasingly intense IT development, it has become relevant in the contemporary logistics business. Within this concept, the temporal dimension is important, which is imposed precisely because of the demands of modern lifestyle. The average customer wants more free time, so the goods home delivery option significantly shortens the time required for shopping, leading to preference for online sellers who make delivery as a standard part of their offer. Considering the logistics aspects of the mentioned concept and its implementation on the example of a precise company (Amazon) are the basic subjects of analysis within the paper. The aim of the paper is to indicate that the modern delivery market, in addition to existing major players, is also characterized by the entry of startups, which result from entrepreneurial initiatives. The particularity of engaging entrepreneurs is to develop a new idea embodied in a business philosophy or new technological ideas, whether to solve the existing challenge or to see and take advantage of the new market opportunities.
Apstrakt
Adekvatno upravljanje logističkim aktivnostima bitno je za efikasnost svih poslovnih aktivnosti jednog preduzeća. Dostava robe na kućnu adresu kao koncept je dobila na značaju razvojem interneta i elektronske maloprodaje. U poslednjoj deceniji, usled sve intenzivnijeg informaciono-tehnološkog razvoja ona se nameće kao aktuelnost u savremenom logističkom poslovanju. U okviru ovog koncepta bitna je vremenska dimenzija koja se naglašava upravo zbog zahteva savremenog stila života. Prosečan kupac želi više slobodnog vremena, pa mu mogućnost dostave značajno skraćuje vreme potrebno za kupovinu, što vodi preferiranju internet prodavaca koji vrše dostavu kao standardni deo svoje ponude. Razmatranje logističkih aspekata pomenutog koncepta i njegova realizacija na primeru konkretnog preduzeća (Amazon) osnovni su predmet analize u radu. Cilj rada je da pokaže da savremeno tržište dostave pored postojećih velikih igrača, karakteriše i ulazak preduzeća u nastajanju, koja se razvijaju kao rezultat preduzetničkih inicijativa. Osobenost angažovanja preduzetnika je razvoj nove ideje oličene u poslovnoj filozofiji ili novim tehnoloških zamislima, bilo da se radi o rešavanju postojećih izazova ili o uviđanju i iskorišćavanju novih tržišnih prilika.
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