47/2

Marketing Volume 47,
Issue 2

2016

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Povezanost inovativnosti i kategorije hotela: Studija slučaja hotelskog sektora Republike Srbije

Interdependance of Innovativeness and Category of a Hotel: Case Study of Serbian Hotels Sector

Ana Jovičić,

Dejan Sekulić,

Snježana Gagić

Date: .

DOI: UDK 001.895:640.4

Satisfakcija posetilaca međunarodnih kulturnih događaja u Beogradu

Visitor Satisfaction of International Cultural Events in Belgrade

Aleksandar Đorđević,

Bojan Zečević,

Jelena Nikolić

Date: .

DOI: UDK 338.48:316.7

Model vrednosti nacionalnog brenda: Koncept održivosti

Country Brand Equity Model: Sustainability Perspective

Jovan Popesku,

Milivoj Teodorović

Date: .

DOI: UDK 003.65:338.1

Vrednovanje brenda iz perspektive potrošača

Evaluation of Brand from the Perspective of Consumers

Dragana Drinić,

Dragoljub Jovičić,

Marija Vranješ

Date: .

DOI: UDK 003.65:339.138

Regionalna obeležja tržišne proizvodnje šećerne repe i suncokreta u Srbiji

Regional Characteristics of Market Production of Sugar Beet and Sunflower in Serbia

Bojan Dimitrijević,

Milan R. Milanović,

Simo Stevanović

Date: .

DOI: UDK 339.13:631.1

Kreiranje vrednosti u strategijskim alijansama kao izvor konkurentske prednosti

Creating Value in Strategic Alliances as a Source of Competitive Advantage

Milica Jovanović

Date: .

DOI: UDK 005.51:339.13

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