50/3

Marketing Volume 50,
Issue 3

2019

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Researching consumer motives and attitudes towards „green products“ as a basis for developing marketing strategies for companies in the Republic of Serbia

Research on Health and Care for the Environment as Consumer Motives in Purchase of Green Products in the Republic of Serbia

Jelena Stanković,

Ljiljana Stanković,

Suzana Djukic

Date: .

DOI: UDK: 659.113.25:631.147(497.11)

Application of Hierarchical Latent Models in Measuring Perceived Service Quality

The Implementation of Hierarchical Latent Models in the Measurement of Perceived Service Quality

Aleksandar Grubor,

Nikola M Milićević

Date: .

DOI: UDK: 005.336.3:334.7

The influence of consumer perception of the nutritional value of organic food on the willingness to pay a higher price

The Impact of Consumer Perceptions of Organic Food Nutritional Value on the Willingness to Pay

Hasan Hanić,

Jelena Vapa Tankosić

Date: .

DOI: UDK: 658.8.012.12:631.147(497.11)

The use of social media in the activities of destination marketing organisations

Use of Social Networks by Destination Marketing Organizations

Jovan Popesku,

Sonja Zlatanov

Date: .

DOI: UDK: 004.738.5:338.48-44(1-88)

Social media influencers as a predictor of consumer intentions

Social Media Influencers as a Predictor of Consumer Intentions

Goran Pavlović,

Jelena Peković,

Stefan Zdravković

Date: .

DOI: UDK: 316.775.3/.4:658.8

Media resources as media context in advertising: The impact on the perception of unfamiliar versus well-established brands

Media Vehicles as Media Context in Advertising: The Influence on Perception of Unknown vs. Well-Established Brands

Neda Jovanović Dimitriadis

Date: .

DOI: UDK: 316.776.33: 659.1

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