53/3 – Marketing

Researching the relationship between consumer personality characteristics, brand personality and consumer loyalty

Research of the Relationship Between the Characteristics of Consumer Personality, Brand Personality and Consumer Loyalty

Jelena Stanković,

Suzana Djukic

Date: 03.02.2023.

DOI: UDK: 658.626:366.1 659.113.25:621.395.721.5(497.11) 659.113.25:629.331(497.11)

Media brands and the sustainability of local media in Serbia

Media Brands and the Sustainability of Local Media in Serbia

Galjina Ognjanov,

Sanja Mitić

Date: 27.01.2023.

DOI: UDK: 659.3:658.626(497.11) 32.019.5(497.11)

Consumer perception of products with a geographical indication in Serbia

Consumers’ Perception of Products with Geographical Indications in Serbia

Dubravka Užar

Date: 17.01.2023.

DOI: UDK: 347.772:663/664(497.11)

Employer branding and value proposition for Generation Z in the digital economy

Employer Branding and Employee Value Proposition for Generation Z in Digital Economy

Jelena Lukić Nikolić,

Snow White Lazarević

Date: 16.01.2023.

DOI: UDK: 004.9:330]:331.101.32-053.6 658.626:005.96

Perceived quality of services in private healthcare institutions

Perceived Services Quality in Private Healthcare Institutions

Nevena Kljajić

Date: 10.10.2022.

DOI: UDK: 658.64:[614.2:334.72 658.8:[614.2:334.72

Marketing Volume 53,
Issue 3

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Marketing Volume 53,Issue 3