54/4

Marketing Volume 54,
Issue 4

2023

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Sharing Mobility in Europe: An Approach Based on Cluster Analysis

Shared Mobility in Europe: A Cluster Analysis Approach

Marina Ignjatović,

Marta Jovanović,

Veljko Jeremić

Date: .

DOI: 10.5937/mkng2304235J

Back to the future – the application of Web3 technologies in marketing

Back to the Future – Application of Web3 Technologies in Marketing

Anđela Andrić,

Tamara Vlastelica,

Velimir Stavljanin

Date: .

DOI: 10.5937/mkng2304243A

Adverts in the Serbian press then and now: A comparison of print adverts published in the daily newspaper Politika in 1922 and 2022.

Print Ads in Serbia then-and-now: A Comparison of Print Ads Published in Politika Daily in 1922 vs. 2022

Galjina Ognjanov,

Sanja Mitić

Date: .

DOI: 10.5937/mkng2304251M

Ethical dilemmas as a consequence of the impact of revenue management on the behaviour of hotel guests

Ethical Dilemmas as a Result of the Impact of Revenue Management on Hotel Guest Behavior

Aleksandar Đorđević,

Bojan Zečević,

Branislava Hristov Stančić,

Igor Kovačević

Date: .

DOI: 10.5937/mkng2304258H

Marketing in the Arts: Theatre-Goers' Decision-Making Criteria

Arts Marketing: Choice Criteria of Theatre Visitors

Milica Vojnović

Date: .

DOI: 10.5937/mkng2304264V

Digital marketing as a tool for inclusive employment

Digital Marketing as a Tool for Inclusive Employment

Ivana Domazet,

Milena Lazić,

Valentina Vukmirović

Date: .

DOI: 10.5937/mkng2304271L

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