54/1 – Marketing

ESG Reporting of the Most Valuable Brands: Uncovering Themes Significant for Sustainable Development

ESG Reporting of the Most Valuable Brands: Unveiling Topics Significant for Sustainable Development

Milica Grujić,

Slavica Cicvarić Kostić,

Velimir Stavljanin

Date: 04.11.2023.

DOI: 10.5937/mkng2301003G

Analysis of students' purchase intention for electric bicycles – marketing and financial implications

The Analysis of Intention to Purchase Electric Bicycles by Students – Marketing and Financial Implications

Branimir Kalaš,

Ines Đokić,

Nenad Djokic,

Nikola Milićević,

Vera Mirović

Date: 10.06.2023.

DOI: 10.5937/mkng2301033M

Perceptions of management and employees regarding the level of development of the quality culture in the Šinvoz company, Zrenjanin

Perceptions of Management and Employees on the Level of Development of the Quality Culture in the Company Šinvoz, Zrenjanin

Aleksandar Dejanović,

Gabriela Miljuš,

Jelena Lukić Nikolić

Date: 10.06.2023.

DOI: 10.5937/mkng2301041D

Consumer Perception of Green Advertising and Eco-labels: Impact on Purchase Intentions

Consumers‘ Perception of Green Advertising and Eco-Labels: The Effect on Purchasing Intentions

Jelena Krstić,

Tamara Vlastelica,

Tijana Kolović

Date: 23.06.2023.

DOI: 10.5937/mkng2301054K

Perceived risk and tourist motivation as determinants of the intention to travel abroad during the COVID-19 pandemic

Perceived Risk and Travel Motivation as Determinants of Outbound Travel Intention During the COVID – 19 Pandemic

Marija Mirić,

Editor-in-Chief

Date: 28.09.2022.

DOI: 10.5937/mkng2301017M

Marketing Volume 54,
Issue 1

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Marketing Volume 54,Issue 1