56/3 – Marketing

Digital marketing and online freelancing: assessing the skills and potential for the inclusion of people with physical disabilities in Serbia, Croatia and Montenegro

Digital marketing and online freelancing: Assessing the competence and inclusion potential for persons with physical disabilities in Serbia, Croatia, and Montenegro

Ivana Domazet,

Milena Lazić,

Valentina Vukmirović,

Vladimir Simović

Date: 16.06.2025.

DOI: 10.5937/mkng2503181L

Gastronomy as a driver of destination branding and sustainable tourism: insights from rural Serbia and Italy

Gastronomy as a catalyst for destination branding and sustainable tourism: Insights from rural Serbia and Italy

Aleksandra Vujko,

Dejan Sekulić,

Dear Cvijanović

Date: 21.05.2025.

DOI: 10.5937/mkng2503195C

An analysis of the assumptions of online loyalty in the hotel industry

Analysis of online loyalty assumptions in the hotel industry

Biljana Rabasović,

Gordana Radosavljević,

Ivana Marković,

Katarina Borisavljević

Date: 17.07.2025.

DOI: 10.5937/mkng2503209B

The impact of exposure to television advertisements on consumer purchasing behaviour: a case study of the NIVEA campaign

The impact of television advertisement exposure on consumer purchasing behavior: A case study of NIVEA‘s campaign

Esther Tolulope Akande,

Jacob Olubukola Oladipo,

Oluranti Olukemi Sangodoyin

Date: 31.05.2025.

DOI: 10.5937/mkng2503221O

Consumer experience as the basis for environmentally responsible retail in the region of the former Yugoslavia

Consumers’ experience as the basis for ecologically responsible trade in the region of former Yugoslavia

Dragoljub Jovičić,

Jelena Damnjanović,

Saša Raletić Jotanović

Date: 16.06.2025.

DOI: 10.5937/mkng2503233R

Marketing Volume 56,
Issue 3

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Marketing Volume 56,Issue 3