56/2

Marketing Volume 56,
Issue 2

2025

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The impact of brand equity dimensions on consumer loyalty among young people: evidence from Sri Lanka's high-tech market

The influence of brand value dimensions on consumer loyalty among young adults: Evidence from Sri Lanka‘s high-tech market

Ghansham Das,

Kurukulasuriya Weerasinghe Tharindu Madushanka Fernando

Date: 17.04.2025.

DOI: 10.5937/mkng2502091W

A consumer segmentation model based on the date of the last purchase, frequency, and purchase value.

Customer segment model with the purchase recency, frequency and monetary amount

Hui-Hsin Huang

Date: 03.04.2025.

DOI: 10.5937/mkng2502113H

Generation Z's consumer habits in the organic food market

Generation Z consumer habits in the organic food market

Dunja Kostić,

Ksenija Leković,

Sanja Džever

Date: 11.02.2025.

DOI: 10.5937/mkng2502123L

Stress in Paradise: Empirical Evidence of Emotional Exhaustion among Agency Representatives

Stress in paradise: Empirical evidence on emotional exhaustion of holiday representatives

Ivana Veljović,

Marijana Seočanac

Date: 22.04.2025.

DOI: 10.5937/mkng2502133S

National Identity as a Communication Framework in Advertising: Sounds, Images and Flavours of the Past

National identity as a communication framework in advertising: Sounds, images and tastes of the past

Marija Ocokoljić

Date: 09.04.2025.

DOI: 10.5937/mkng2502149O

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