56/1 – Marketing

E-commerce patterns in Europe: cluster analysis of online shopping frequency

Electronic commerce patterns in Europe: Cluster analysis of online shopping intensity

Dejan Brcanov,

Dražen Marić,

Radenko Marić,

Sonja Vučenović

Date: 31 January 2025.

DOI: 10.5937/mkng2501005B

Research into the impact of Facebook Reels content on consumer brand attitude and purchase intent

Exploring the Influence of Facebook Reels on Consumer Brand Attitude and Purchase Intentions

Mr Arman Hossain,

Mr Asaduzzaman Babu,

Most. Gulshan Ara Rini,

Sheikh Mohammed Sahiduj Jaman

Date: 31 January 2025.

DOI: 10.5937/mkng2501019A

CRM technology as a tool for improving an organisation's image through effective management of consumer knowledge

CRM Technology as a Tool for Enhancing Organizational Image through Effective Customer Knowledge Management

Dragana Rejman Petrović,

Ivana Nedeljković

Date: 04.02.2025.

DOI: 10.5937/mkng2501035N

E-commerce patterns in Europe: cluster analysis of online shopping frequency

Electronic commerce patterns in Europe: Cluster analysis of online shopping intensity

Dejan Brcanov,

Dražen Marić,

Radenko Marić,

Sonja Vučenović

Date: 31 January 2025.

DOI: 10.5937/mkng2501005B

Determinants of the growth of advertising agencies in the Republic of Serbia

Bojana Vuković,

Daniela Nuševa,

Kristina Peštović,

Nikola Macura,

Stojanka Dakić

Date: 18.01.2025.

DOI: 10.5937/mkng2501047N

Consumer habits for fashion products before and during the COVID-19 pandemic, with an emphasis on online shopping

Consumer habits of fashion products before and during the pandemic COVID-19 with an emphasis on online shopping

Karolina Perčić,

Milica Slijepčević,

Stefan Alimpić

Date: 10.06.2024.

DOI: 10.5937/mkng2501059P

Marketing Volume 56,
Issue 1

Browse the issue:

Archive

Marketing issue 57/1

Marketing No. 56/4

Marketing No. 56/3

Marketing No. 56/2

Marketing No. 56/1

Marketing No. 55/4

Marketing No. 55/3

Marketing No. 55/2

Marketing No. 55/1

Marketing No. 54/4

Marketing No. 54/3

Marketing No. 54/2

Marketing Volume 56,Issue 1

E-commerce patterns in Europe: cluster analysis of online shopping frequency

Electronic commerce patterns in Europe: Cluster analysis of online shopping intensity

Research into the impact of Facebook Reels content on consumer brand attitude and purchase intent

Exploring the Influence of Facebook Reels on Consumer Brand Attitude and Purchase Intentions

CRM technology as a tool for improving an organisation's image through effective management of consumer knowledge

CRM Technology as a Tool for Enhancing Organizational Image through Effective Customer Knowledge Management

E-commerce patterns in Europe: cluster analysis of online shopping frequency

Electronic commerce patterns in Europe: Cluster analysis of online shopping intensity

Determinants of the growth of advertising agencies in the Republic of Serbia

Determinants of the growth of advertising agencies in the Republic of Serbia

Consumer habits for fashion products before and during the COVID-19 pandemic, with an emphasis on online shopping

Consumer habits of fashion products before and during the pandemic COVID-19 with an emphasis on online shopping

Browse the issue:

Archive

Marketing issue 57/1

Marketing No. 56/4

Marketing No. 56/3

Marketing No. 56/2

Marketing No. 56/1

Marketing No. 55/4

Marketing No. 55/3

Marketing No. 55/2

Marketing No. 55/1

Marketing No. 54/4

Marketing No. 54/3

Marketing No. 54/2

Marketing Volume 56,
Issue 1