55/2

Marketing Volume 55,
Issue 2

2024

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An analysis of retail productivity using the example of small self-service formats in the Republic of Serbia

Analysis of the productivity of the retail sector on example of small retail formats in the Republic of Serbia

Daniela Nuševa,

Goran Vukmirović,

Nikola Macura,

Radenko Marić,

Sonja Vučenović

Date: 30.07.2024.

DOI: 10.5937/mkng2402085N

The impact of sales promotion methods on consumer satisfaction

The impact of sales promotion on consumer satisfaction

Ana Dukić,

Ana Urošević

Date: 19.08.2024.

DOI: 10.5937/mkng2402099U

The Application of the SCONET Scale in the Study of Consumer Ethnocentrism in Serbia

The application of SCONET scale in the research of consumer ethnocentrism in Serbia

Bozidar Čakajac,

Dragana Gašević,

Dragoljub Jovičić,

Stefan Zdravković

Date: 12.08.2024.

DOI: 10.5937/mkng2402115G

The influence of destination image on the behaviour of domestic tourists

The influence of destination image on the domestic tourist‘s behavior

Biljana Rabasović,

Ivana Marković,

Katarina Borisavljević

Date: 26.08.2024.

DOI: 10.5937/mkng2402125M

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