41/1

Marketing Volume 41,
Issue 1

2010

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Brand value for consumers and businesses

Brand Values for Consumers and Companies

Aleksandar Đorđević,

Saša Veljković

Date: .

DOI: UDK 659.126

Essential elements and structure of a master franchise agreement – How to draft a good agreement?

The Essential Elements and the Legal Structure of Master Franchise Agreement – How to Draft a Good Contract?

Tamara Milenković Kerković

Date: .

DOI: UDK 339.187.44, 347.451,

Corporate social responsibility and the importance of its promotion

Corporate Social Responsibility and the Significiance of its Promotion

Daliborka Petrović,

Dobrinka Veljković

Date: .

DOI: UDK 658:316.66

Establishing cross-sector partnerships, a framework for strengthening the competitiveness of Serbian tourism

Intersectoral Partnerships Constitution, Framework for Serbian Tourism Competitvness Growth

Marković Dragan,

Vaso Jegdić

Date: .

DOI: UDK 658.8:338.48

Revolutionary business trends in supply chain management

Revolutionary Business Trends in Supply Chain Management

Veljko Mijušković

Date: .

DOI: UDK 658.78

The interdependence of a company's marketing and financial strategy

Interdependence of an Enterprise’s Marketing and Financial Strategies

Danijela M. Ivkov

Date: .

DOI: UDK 658.8:658.15

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