44/4

Marketing Volume 44,
Issue 4

2013

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Value orientation of strategic marketing

Value Oriented Strategic Marketing

Momčilo Milisavljević

Date: .

DOI: UDK 658.8

Market research – A factor in the success of strategic marketing for financial organisations

Market Research – Determinant of Successful Strategic Marketing in Financial Organizations

Hasan Hanić,

Ivana Domazet,

Ivana Simeunović

Date: .

DOI: UDK 658.8.012.12

Improving the system for evaluating a company's marketing performance

Improvement an Enterprises Marketing Performance Measurement System

Ana Popović,

Ljiljana Stanković,

Suzana Djukic

Date: .

DOI: UDK: 658.8:65.015.25

Preventing the departure of existing customers and encouraging the return of lost ones

Preventing Customer Defection and Stimulating Return of the Lost Customers

Radoslav Senić,

Vladimir Senić

Date: .

DOI: UDK 658.89

Competitive advantage and corporate communications

Competitive Advantage and Corporate Communications

Galjina Ognjanov,

Sanja Mitić

Date: .

DOI: UDK 339.137.2:658.8

An overview of marketing appeals and their role in the strategy for developing successful marketing communication

The Review of the Marketing Appeals and their Role in the Strategy of Development of the Successful Marketing Communication

Jelena Filipović

Date: .

DOI: UDK 658.8:659

The role of thermal installation fitters in the purchase of gas boilers

The Role of Installers for Thermo-Technical Installations when Buying Gas Boilers

Dragoljub Jovičić

Date: .

DOI: UDK 697.326:658.8.012.12

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