44/2

Marketing Volume 44,
Issue 2

2013

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Marketing research of the determinants of wine consumption in AP Vojvodina

Marketing Research into Wine Consumption Determinants in Vojvodina

Milan Gašović,

Mirjana Čelić,

Suzana Salai

Date: .

DOI: UDK: 336.1; 663.2(497.113)

Komparativna analiza razvoja franšizinga u Srbiji i svetu

Comparative Analysis of the Development of Franchising in Serbia and Worldwide

Milica Stanković,

Suzana Stefanović

Date: .

DOI: UDK: 339.187.44 (497.11+100)

Upravljanje ključnim rizicima penzijskih planova sa aspekta njihovih korisnika

Management of Key Pension Plan Risks from the User Aspects

Tatjana Rakonjac-Antić

Date: .

DOI: UDK: 368.914

Initial public offering marketing

Marketing of Initial Public Offering

Ksenija Denčić-Mihajlov

Date: .

DOI: UDK: 336.766:658.8

Istraživanje koncepta ličnosti brenda u marketingu

Research of Brand Personality Concept in Marketing

Slađana Starčević

Date: .

DOI: UDK: 658.626

Adaptacija ponude na lokalnom tržištu – Studija slučaja Terranova Srbija

Offer Alternation at Local Market – Case Study Terranova Serbia

Aleksandar Jovanović,

Marko Mihić,

Vesna Damnjanović

Date: .

DOI: UDK: 005.8(657.11)

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