40/2

Marketing Volume 40,
Issue 2

2009

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Value-oriented marketing strategy

Value oriented marketing strategies

Ljiljana Stanković,

Suzana Djukic

Date: .

DOI: QMJ 40(2) 73-78(2009)

The impact of e-commerce on marketing channels

Electronic trade effect of marketing channels

Dragan Stojković,

Stipe Lovreta

Date: .

DOI: QMJ 40(2) 79-82(2009)

The roles of marketing and production in overcoming the crisis

The role of marketing and production in overcoming crisis

Momčilo Đorđević

Date: .

DOI: QMJ 40(2) 83-88(2009)

Marketing communications in a crisis

Marketing Communications in conditions of crisis

Galjina Ognjanov

Date: .

DOI: QMJ 40(2) 89-95(2009)

The Influence of Ethnocentrism on Consumers in Serbia

The Impact of Ethnocentrism on Serbian consumers

Saša Veljković

Date: .

DOI: QMJ 40(2) 97-106(2009)

Strategies for improving quality and methods for service innovation

Strategies for improving quality and methods for innovation services

Milan Bajić

Date: .

DOI: QMJ 40(2) 107-111(2009)

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