42/3

Marketing Volume 42,
Issue 3

2011. godina

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Specifičnosti izgradnje brenda na poslovnom tržištu

Characteristics of the Brand Building on the Business (B2B) Market

Mirjana Gligorijević

Date: .

DOI: UDK: 659.126,

International Counter-Trade Agreements and Their Obligatory Legal Structure – A Double-Edged Sword or the Future of Modern Trade?

International Countertrade Arrangements and Their Legal Structure – Double Edge Sword or Future of the Modern Trade

Tamara Milenković – Kerković

Date: .

DOI: UDK 339.5:347.4

Tipologija ponašanja potrošača u vreme ekonomske krize – Studija segmentacije iz Bugarske

Typology Of Consumer Behaviour In Times Of Economic Crisis – A Segmentation Study From Bulgaria

Hristo Katrandjiev

Date: .

DOI: UDK 366.1(497.2)

Integrated marketing communications of sports organisations

Integrated Marketing Communications in Sport Organizations

Milan Gašović

Date: .

DOI: UDK 659.4:796

Značaj primene međunarodnih ISO standarda za upravljanje preduzećem i obezbeđivanje satisfakcije potrošača

The Importance of International ISO Standards Application for Enterprise Management and Ensuring Customer Satisfaction

Jasna Babić

Date: .

DOI: UDK: 005.6:658.89

Problem obezbeđenja privatnosti podataka u direktnom marketingu

Problem of Data Privacy Protection in Direct Marketing

Lazić Biljana,

Markov Jasmina

Date: .

DOI: UDK 658.8:366.5

Identitet brenda države kao turističke destinacije

Identity of the State as a Tourist Destination

Jelena Čugurović

Date: .

DOI: UDK 659.126(1-4):338.48

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