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47/4

Marketing Volume 47,
Issue 4

2016

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Social marketing in the promotion of consumer nutrition and health in Serbia

Nutrition and Health Issues of Consumers in Serbia: Social Marketing Perspective

Mirjana Gligorijević,

Sanja Mitić

Date: .

DOI: UDC 658.8; 336.5(497.11)

Acquiring knowledge through the internationalisation of business among late followers in the automotive industry

Auto Industry Late Followers Knowledge Creation Through Internationalization

Dušan Marković,

Slobodan Aćimović,

Veljko Mijušković

Date: .

DOI: UDC 339.94: 629.113(497.11)

The competitiveness of the selected Balkan countries in the period 2006-2015.

Competitiveness of the Selected Balkan Countries in the Period 2006-2015

Danijela Despotović,

Dušan Cvetanović,

Vinko Lepojević,

Vladimir Nedić

Date: .

DOI: UDK 339.137.2(497.1)”2006/2015”

Characteristics of Serbia's agricultural and food products' foreign trade*

Characteristics of Serbian Foreign Trade of Agricultural and Food Products

Dragica Božić,

Marija M. Nikolić

Date: .

DOI: UDK 339.5.057.7:631.57(497.11)

Local gastronomy as a means of destination marketing – the example of the Republic of Serbia

The Local Gastronomy as a Tool of Marketing of a Destination – Case of the Republic of Serbia

Bojana Kalenjuk,

Dragan Tešanović,

Nikola Vuksanović

Date: .

DOI: UDK 641/642(497.11); 338.487:659.1 (497.11)

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Complete archive

PUBLISHER:

Serbian Marketing Association SeMA
[Srpsko udruženje za marketing SeMA]
marketing@sema.rs
www.sema.rs

CO-PUBLISHER:

University of Belgrade - Faculty of Economics
[Univerzitet u Beogradu - Ekonomski fakultet]
Kamnička 6, 11000 Belgrade
www.ekof.bg.ac.rs