Uspostavljanje međusektorskih partnerstava, okvir za jačanje konkurentnosti turizma Srbije
Intersectoral Partnerships Constitution, Framework for Serbian Tourism Competitvness Growth
Apstrakt
Međusektorsko partnerstvo je sredstvo strateškog menadžmenta koje integriše ekonomske, društvene i ekološke ciljeve razvoja. Turističku privredu Srbije karakteriše veliki broj malih i srednjih preduzeća, sa pojedinačno ograničenim sredstvima za istraživanje, razvoj, marketing i druga ulaganja. To zahteva veliku upućenost na druge subjekte (stejkholdere). Izgradnjom partnerskih mreža i klastera, stejkholderi zajednički obezbeđuju potrebna sredstva i mogućnosti za razvoj i jačanje konkurentnosti turističkih proizvoda i destinacija.
Abstract
ntersectoral partnership is a means of strategic management that incorporates economical, social and environmental developmental aims. The Serbian tourist industry is characterized by numerous small and average-sized enterprises with limited resources for research, development, marketing and other investments. That requires addressing other subjects (stakeholders). By establishing partnership networks and clusters, stakeholders acquire necessary means and get opportunities for the development and improvement of competition of tourist products and destinations.
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