Ispitivanje ponašanja, preferencija i stavova posetilaca turističke destinacije Tara
Study of Behavior, Preferences and Attitudes Visitors Tourist Destinations Tara
Apstrakt
Jedan od strateških pravaca razvoja privrede Srbije jeste razvoj turizma. Turistička destinacija Tara ima velike turističke potencijale. Polazna pretpostavka za za razvoj turizma i stvaranje brenda turističke destinacije Tare je analiza imidža ove turističke destinacije i to je upravo predmet analize ovog rada. Analiza imidža obuhvata ispitivanje preferencija, stavova i ponašanja posetilaca ove turističke destinacije. Ovo istraživanje je eksploratorno, ali može biti korisna polazna osnova za dalja, obuhvatnija istraživanja na čijim rezultatima bi se bazirala i ozbiljnija analiza i donošenje relevantnih odluka.
Abstract
One of the strategic development of the Serbian economy is tourism. Tourist destinations Tara has great tourism potential. The starting assumption for the development of tourism and creating a tourist destination brand of Tara is the analysis of image of tourism, and this is exactly the subject of the current paper. The image analysis includes the examination of preferences, attitudes and behavior of visitors to this tourist destination. This research is exploratory, but may be a useful starting point for further, more comprehensive research on which the results would be based upon serious analysis and making relevant decisions.
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