46/3

Marketing Volume 46,
Issue 3

2015. godina

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Komunikacija u uslovima krize

Communication in the State of Crisis

Radoslav Senić,

Vladimir Senić

Datum: .

DOI: UDK 005.334

Marketing komuniciranje visokoškolskih ustanova u Republici Srbiji

Marketing Communications of Higher Education Institutions in the Republic of Serbia

Ana Popović

Datum: .

DOI: UDK 658.8:659.2:378(497.11)

Poreklo i istorijski razvoj brendiranja i oglašavanja u starim civilizacijama Afrike, Azije i Evrope

The Origin and Historical Development of Branding and Advertising in the Old Civilizations of Africa, Asia and Europe

Datum: .

DOI: UDK 658.626(6+5+4)

Inovativnost malih i srednjih preduzeća u Republici Srbiji i zemljama Evropske Unije

Innovativeness of Small and Medium-Sized Enterprises in the Republic of Serbia and Countries of the European Union

Danijela Despotović,

Dušan Cvetanović,

Miroljub Nikolić

Datum: .

DOI: UDK 330.341.1:334.012.63/.64(476.11+4-672EU)

Angažovanje slavnih sportista u promociji proizvoda i usluga

The Sport Celebrity Endorsement in Promotion of Products and Services

Jovana Ivić,

Sretenka Dugalić

Datum: .

DOI: UDK 796:658.8

Ključne determinante potrošačkog etnocentrizma u Bosni i Hercegovini

The Key Determinants of Consumer Ethnocentrism in Bosnia and Herzegovina

Amela Bešlagić

Datum: .

DOI: UDK 366.1(497.6)

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