53/3 – Marketing

Istraživanje odnosa između karakteristika ličnosti potrošača, ličnosti brenda i lojalnosti potrošača

Research of the Relationship Between the Characteristics of Consumer Personality, Brand Personality and Consumer Loyalty

Jelena Stanković,

Suzana Đukić

Datum: 03.02.2023.

DOI: UDK: 658.626:366.1 659.113.25:621.395.721.5(497.11) 659.113.25:629.331(497.11)

Medijski brendovi i održivost lokalnih medija u Srbiji

Media Brands and the Sustainability of Local Media in Serbia

Galjina Ognjanov,

Sanja Mitić

Datum: 27.01.2023.

DOI: UDK: 659.3:658.626(497.11) 32.019.5(497.11)

Percepcija potrošača o proizvodima sa oznakom geografskog porekla u Srbiji

Consumers’ Perception of Products with Geographical Indications in Serbia

Dubravka Užar

Datum: 17.01.2023.

DOI: UDK: 347.772:663/664(497.11)

Brendiranje poslodavaca i predlog vrednosti za generaciju Z u digitalnoj ekonomiji

Employer Branding and Employee Value Proposition for Generation Z in Digital Economy

Jelena Lukić Nikolić,

Snežana Lazarević

Datum: 16.01.2023.

DOI: UDK: 004.9:330]:331.101.32-053.6 658.626:005.96

Percipirani kvalitet usluga u privatnim zdravstvenim ustanovama

Perceived Services Quality in Private Healthcare Institutions

Nevena Kljajić

Datum: 10.10.2022.

DOI: UDK: 658.64:[614.2:334.72 658.8:[614.2:334.72

Marketing Volume 53,
Issue 3

Prelistajte časopis:

Arhiva brojeva

Marketing broj 57/1

Marketing broj 56/4

Marketing broj 56/3

Marketing broj 56/2

Marketing broj 56/1

Marketing broj 55/4

Marketing broj 55/3

Marketing broj 55/2

Marketing broj 55/1

Marketing broj 54/4

Marketing broj 54/3

Marketing broj 54/2

Marketing Volume 53,Issue 3