53/2 – Marketing

Marketinški aspekt odnosa percipiranog kvaliteta usluge visokog obrazovanja i studentske lojalnosti

Marketing Aspect of the Relationship Between Percipped Quality of Higher Education Service and Students’ Loyalty

Nedeljka Elez,

Perica Macura

Datum: 13.07.2022.

DOI: UDK: 658.6:378

Agresivnost telemarketinga

Aggressiveness of Telemarketing

Miloš Lončar,

Sanja Džever,

Sonja Vučenović

Datum: 06.09.2022.

DOI: UDK: 621.391:658.8

Socijalna mikrofranšiza u službi zajednice: „Rešenje” je JIBU model

Social Microfranchise Serving the Community: JIBU Model is a “Solution”

Milica Stanković,

Suzana Stefanović

Datum: 08.09.2022.

DOI: UDK: 005.961:005.914.3]:364

Relativni značaj neuromarketinga u podršci korisnicima bankarskih usluga

Relative Importance of Neuromarketing in Support of Banking Service Users

Aleksandar Šević,

Ivana Radojević,

Milica Slijepčević,

Nevenka Popović Šević

Datum: 08.08.2022.

DOI: UDK: 658.8:159.9]:336.71

Globalna pandemija i digitalni marketing: Trendovi i perspektive

Global Pandemic and Digital Marketing: Trends and Perspectives

Ivana Domazet,

Milena Lazić,

Valentina Vukmirović

Datum: 27.06.2022.

DOI: UDK: 004.738.5:658.8]:616.98

Marketing Volume 53,
Issue 2

Prelistajte časopis:

Arhiva brojeva

Marketing broj 57/1

Marketing broj 56/4

Marketing broj 56/3

Marketing broj 56/2

Marketing broj 56/1

Marketing broj 55/4

Marketing broj 55/3

Marketing broj 55/2

Marketing broj 55/1

Marketing broj 54/4

Marketing broj 54/3

Marketing broj 54/2

Marketing Volume 53,Issue 2