40/3

Marketing Volume 40,
Issue 3

2009. godina

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Prediktivni model segmentacije tržišta: Primena modela logističke regresije i CHAID procedure

Predictive market segmentation model An Application of Logistic Regression Model and CHAID Procedure

Jasna Soldić-Aleksić

Datum: .

DOI: UDK 339.13:658.8

Korišćenje medija od strane dece u Srbiji

Media consumption by children in Serbia

Galjina Ognjanov,

Jelena Filipović

Datum: .

DOI: UDK: 659.3-053.2(497.11)

Od nacionalnih avio-prevoznika do low-cost kompanija – efekti uspešne promene marketinške strategije

From National Air Carriers to Low-cost Companies – Effects of Successful Marketing Strategy Changes

Slobodan Aćimović

Datum: .

DOI: UDK 658.8:656.7

Korporativna reputacija i konkurentska prednost

Corporative reputation and competetive advantage

Sanja Mitić

Datum: .

DOI: UDK 339.137.2

Etika i profesionalizam u odnosima s javnošću

Ethics and professionalism in the public relations

Ana Krstić

Datum: .

DOI: UDK 174:659.4

Analiza maloprodaje prehrambenih proizvoda u Evropskoj Uniji

The Analysis Of Food Products Retailing In European Union

Stevan Rapaić

Datum: .

DOI: UDK: 339.37:338.439.5(4-672EU)

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