Veštačka inteligencija (AI): teorijski okvir i primena u industriji događaja na sportskim objektima Amy Dorey
Artificial Intelligence (AI): Theoretical Framework and Events Industry Application in Sports Venues
Apstrakt
Ovaj rad istražuje transformativnu ulogu veštačke inteligencije (AI) u industriji događaja, posebno na sportskim objektima, fokusirajući se na njenu sposobnost da unapredi iskustvo navijača, poboljša operativnu efikasnost i reši ključne etičke izazove. Kako se očekivanja navijača razvijaju, sportski objekti su pod sve većim pritiskom da implementiraju AI tehnologije koje pružaju personalizovane usluge, smanjuju vreme čekanja i unapređuju bezbednost. Potpomognut opsežnim pregledom najnovijih istraživanja u ovoj oblasti, rad pruža sveobuhvatnu analizu i naglašava potrebu za etičkom primenom AI-a, posebno u pogledu transparentnosti, bezbednosti podataka i rešavanja pristrasnosti. Takođe se razmatra važnost poverenja i lojalnosti navijača, čime se sportski objekti pozicioniraju kao idealna okruženja za testiranje inovacija zasnovanih na AI-u. Po-red toga, rad ističe potrebu za empirijskim istraživanjima kako bi se procenio dugoročni uticaj AI-a na angažovanost i zadovoljstvo navijača. Rad poziva na saradnju između menadžera objekata, kreatora AI tehnologije i sportskih timova kako bi se uložilo u AI infrastrukturu, obuku i regulatorne okvire, osiguravajući da se ove tehnologije etički integrišu i optimalno koriste u javnim prostorima.
Abstract
This paper explores the transformative role of artificial intelligence (AI) in the events industry, particularly in sports venues, focusing on its ability to enhance fan experiences, improve operational efficiency, and address critical ethical challenges. As fan expectations evolve, sports venues are under increasing pressure to implement AI technologies that provide personalized services, reduce wait times, and improve safety. Supported by an extensive literature review of the latest research in the field, this paper provides a comprehensive examination and emphasizes the need for ethical AI implementation, particularly in ensuring transparency, data security, and addressing bias. The paper also discusses the importance of fan trust and loyalty, which positions sports venues as ideal environments for testing AIdriven innovations. Additionally, it highlights the need for empirical research to assess AI’s long-term impact on fan engagement and satisfaction. The paper calls for collaboration between venue managers, AI developers, and sports teams to invest in AI infrastructure, training, and regulatory frameworks, ensuring that these technologies are ethically integrated and optimally utilized in public spaces.
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