Važni aspekti odnosa između zadovoljstva komunikacijom i zadovoljstva poslom
Some Important Aspects of the Relationship Between Communication Satisfaction and Job Satisfaction
Apstrakt
Cilj ovog rada bio je da pruži uvid u neke važne aspekte odnosa između zadovoljstva komunikacijom (nezavisne varijable) i zadovoljstva poslom (zavisne varijable). Ispitivanje odnosa između ovih varijabli postaje aktuelno u empirijskim studijama posle 1970. godine. Zbog toga je za period posmatranja izabran period 1977-2017. Zadovoljstvo komunikacijom je posmatrano kao višedimenzionalni konstrukt. U mnogim studijama, zadovoljstvo poslom je takođe višedimenzionalno posmatrano. Rezultati ukazuju da zaposleni imaju različite nivoe zadovoljstva komunikacijom i zadovoljstva poslom za razne dimenzije. Takođe, rezultati ukazuju na pozitivnu vezu između ovih varijabli u različitim tipovima organizacija, različitim sektorima i različitim zemljama. Međutim, rezultati pokazuju da je veoma malo pesrpektivnih studija koje su potvrdile ovu specifičnu korelaciju. Zbog toga, ovaj rad preporučuje konkretnije objašnjenje dimenzija ovih varijabli i njihovih odnosa. Takođe, ovaj rad ukazuje da različite vrste organizacija treba da imaju dodatne dimenzije zadovoljstva komunikacijom i zadovoljstva poslom koje su specifične za njihov sektor. Ovaj rad podstiče više istraživanja u ovoj oblasti u manje razvijenim ekonomijama, uključujući i Republiku Srbiju. Nalazi u ovom radu mogu biti od koristi menadžerima u Srbiji (u domenu organizacione komunikacije, interne komunikacije, internog marketinga, organizacionog ponašanja, menadžmenta ljudskih resursa).
Abstract
The aim of this paper was to provide an insight into some important aspects of the relationship between communication satisfaction (an independent variable) and job satisfaction (a dependent variable). Empirical testing of the relationship between these variables has become common in empirical studies since 1970. Therefore, the period 1977-2017 was chosen as the observation period. Communication satisfaction is viewed as a multidimensional construct. In many studies job satisfaction is also multidimensional. The results indicate that employees have different levels of communication satisfaction and job satisfaction for various dimensions. Also, the results indicate that there is a positive correlation between these variables in different types of organisations, in different sectors and different countries. However, the results indicate that there are very few perspective studies which have confirmed this specific correlation. Therefore, this paper recommends more concrete explanations of all the dimensions of these variables and their relationships. Also, this paper suggests that different types of organisations should have additional sector-specific dimensions of communication satisfaction and job satisfaction. This paper stimulates more research in this area in less developed economies, including the Republic of Serbia. The results of this paper may be useful for managers in Serbia (in the field of organisational communication, internal communication, internal marketing, organisational behaviour, human resource management)
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