Povezanost inovativnosti i kategorije hotela: Studija slučaja hotelskog sektora Republike Srbije
Interdependance of Innovativeness and Category of a Hotel: Case Study of Serbian Hotels Sector
Apstrakt
Uvođenje novina u poslovanje kritični je faktor kvaliteta smeštajne ponude i uspeha hotela. Istraživanja su pokazala da postoji veza između kategorije i inovativnosti hotela, gde su se inovativnijim pokazali hoteli više kategorije. Cilj rada je da istraži vezu između kategorije i inovativnosti hotela, kao i da utvrdi razlike u pogledu inovativnosti i vrsta inovacija u zavisnosti od kategorije hotela. U istraživanju je učestvovalo 57 hotela u Srbiji, prve, druge i treće kate-gorije. Anketno istraživanje sprovedeno je na uzorku od 512 zaposlenih. Rezultati korelacione analize pokazali su da ne postoji povezanost između kategorije hotela i inovativnosti na ispitanom uzorku. Rezultati jednofaktorske analize varijanse pokazali su da su hoteli druge kategorije inovativniji u odnosu na hotele sa tri i pet zvezdica. Statistički značajne razlike između prve, druge i treće kategorije pronađeni su u slučaju inovacija procesa, inovacija proizvoda ili usluga i upravljačkih inovacija. Hotelska industrija u Republici Srbiji svoj dalji razvoj trebalo bi da usmeri ka prilagođavanju novoj tražnji i savremenim trendovima, posebno u pogledu komunikacija, uvođenja novih tehnologija i ekoloških standarda, zbog čega bi ulaganje u inovacije trebalo da bude strategijska opcija svih hotela bez obzira na kategoriju kojoj pripadaju.
Abstract
The introduction of the innovation in business is critical factor of the quality of the accommodation offer and the success of the hotel. Studies have shown that there is a relationship between category and innovativeness of the hotel, where the higher categories hotels have been shown to be more innovative. The aim of this study is to explore the relationship between category and innovativeness of the hotel, as well as to determine the differences in terms of innovation and types of innovation, depending on the category of the hotel. The study included 57 hotels of the first, second and third category in Serbia. The survey was conducted on a sample of 512 employees. The results of correlation analysis showed there is no corelation between the category and innovativeness of the hotel. The results of ANOVA showed that the second category hotels are more innovative than hotels with three and five stars. Statistically significant differences between the first, second and third category were found in the case of process innovation, product and service innovation and management innovation.
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