Od motiva za prisustvo do faktora zadovoljstva: proširenje push–pull okvira u akademskim konferencijama
From attendance motives to satisfaction drivers: Extending the push–pull framework in academic conferences
Apstrakt
Naučne konferencije imaju ključnu ulogu u širenju i razmeni znanja, profesionalnom razvoju i međunarodnoj saradnji. Iako su prethodna istraživanja u velikoj meri razmatrala motivacione faktore koji utiču na odluku o učešću na konferencijama, komparativni međunarodni dokazi o tome kako se ovi motivacioni faktori odražavaju na zadovoljstvo učesnika i dalje su ograničeni. U cilju popunjavanja ovog istraživačkog jaza, ovo istraživanje ispituje uticaj ključnih motivacionih faktora na zadovoljstvo učesnika naučnih konferencija na osnovu uzorka učesnika naučnih konferencija iz 18 zemalja. Polazeći od push–pull okvira, analizirano je pet motivacionih faktora: destinacija i slobodno vreme, akademski i profesionalni razvoj, umrežavanje, pogodnost putovanja i troškovi. Podaci su prikupljeni putem onlajn upitnika, pri čemu je dobijeno 127 validnih odgovora, a analizirani su primenom deskriptivne statistike, analize pouzdanosti, Pirsonove korelacione analize i višestruke regresione analize. Rezultati ukazuju da karakteristike destinacije i slobodnog vremena, kao i akademski i profesionalni razvoj, imaju statistički značajan uticaj na zadovoljstvo učesnika, dok umrežavanje, pogodnost putovanja i troškovi ne pokazuju značajan direktan efekat. Ovi nalazi ukazuju na razliku između faktora koji podstiču učešće i faktora koji oblikuju postkonferencijsko zadovoljstvo, te proširuju primenu push–pull okvira na fazu evaluacije nakon učešća, nudeći praktične implikacije za dizajn i upravljanje naučnim konferencijama.
Abstract
Academic conferences play a key role in knowledge dissemination, professional development, and international collaboration. While prior research has extensively examined motivational factors influencing conference attendance, cross-national evidence on how these motivations translate into participant satisfaction remains limited. Addressing this gap, the present study investigates the impact of key motivational factors on satisfaction among academic conference participants using a multi-country sample of academic conference attendees from 18 different countries. Drawing on the push–pull framework, five motivational dimensions are examined: destination and leisure, academic and professional development, networking, travel convenience, and costs. Data were collected via an online survey, resulting in 127 valid responses, and analyzed using descriptive statistics, reliability analysis, Pearson’s correlation analysis, and multiple regression analysis. The results show that destination and leisure and academic and professional development significantly predict satisfaction, whereas networking, travel convenience, and costs do not. These findings highlight a distinction between attendance motivators and satisfaction drivers and extend the push–pull framework to the post-conference evaluation stage, offering practical implications for conference design and management.
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