Emprijsko istraživanje uticaja ekonoske krize na ponašanje potrošača u Bugarskoj – Promene u trošenju, štednji i uzimanju bankarskih kredita
An Empirical Investigation of Economic Crisis’s Impact on Consumer Behaviour in Bulgaria – Changes of Spending, Saving and Bank Credit Taking
Apstrakt
Ovaj rad predstavlja rezultat istraživanja tržišta na osnovu upitnika sprovedenog među domaćinstvima u Bugarskoj. Autor studije nastoji da objasni promene koje se javljaju u ponašanju potrošača u vreme ekonomske krize u Bugarskoj, da li potrošači menjaju svoje obrasce kupovine, kako potrošači pokušavaju da izbegnu ili minimiziraju negativne rezulate ekonomske krize itd. Istraživanje je planirano, organizovano i realizovano u okviru Naučno-istraživačkog programa Univerziteta nacionalne i svetske ekonomije u Sofiji, Bugarska. Ovaj rad obrađuje samo deo rezultata istraživanja i analize. Ostali rezulati će biti publikovani u posebnim radovima.
Abstract
This paper presents the results from a survey-based market research of Bulgarian households. The author of the study is trying to understand what changes of consumer behavior occur in times of economic crises in Bulgaria, do consumers change their buying patterns, how consumers attempt to avoid or diminish the negative results from economic crisis, etc. The research project is planned, organized and realized within the Scientific Research Program of The University of National and World Economy, Sofia, Bulgaria. This paper discusses only a part of the research results and analysis. The rest of the research results will be published in a separate paper.
Reference
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- Consumers Redefine the ‚Game‘ of Shopping– It‘s Not Just About Saving: Deloitte/Harrison Group Study, http://www.deloitte.com/view/en_US/us/industries/Consumer-Products/a5cfe8e7498c9210VgnVCM200000bb42f00aRCRD.htm. http://www.mckinsey.com/locations/swiss/news_publications/pdf/beating_recession_buying_european_consumer_strategies.pdf.
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