50/4

Marketing Volume 50,
Issue 4

2019. godina

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Fokusiranje novih multinacionalnih kompanija na globalni „Value-for-money” segment i nove mogućnosti za srpska preduzeća

New Multinational Companies‘ Focus Strategy on the Global „Value-for-Money“ Segment and New Opportunities for Serbian Enterprises

Branko Rakita,

Dušan Markovic,

Mrđan Mlađan

Datum: .

DOI: UDK 339.1(497.11)

Ekonometrijska analiza uticaja dohotka na potrošnju hrane i bezalkoholnih pića u Srbiji

Econometric Analysis on the Impact of Income on the Consumption of Food and Non-Alcoholic Beverages in Serbia

Hasan Hanić,

Milica Bugarčić

Datum: .

DOI: UDK 330.4:631.147

Analiza organizacije i primene marketinga na primeru proizvođača organske hrane u Srbiji

Analysis of Organization and Implementation of Marketing on Example of Serbian Organic Food Producers

Semir Vehapi,

Zenaida Šabotić

Datum: .

DOI: UDK: 658.8:631.147(497.11)

Značaj internog marketinga – motivacije za rad i zadovoljstva poslom zaposlenih u sektoru turizma i hotelijerstva

Correlations Between Dimensions of Work Motivation and Dimensions of Job Satisfaction of Employees in Hotels and Travel Agencies

Jelena Škorić,

Maja Mijatov,

Milena Nedeljković Knežević

Datum: .

DOI: UDK 658.8:005.96:338.48

Značaj društvenih mreža kao digitalnih kanala komunikacije u srpskim bankama

The Significance of Social Networks as Digital Communication Channels in Serbian Banks

Domazet Ivana,

Slađana Neogradi,

Vladimir Simović

Datum: .

DOI: UDK: 657:004(497.11)

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