51/2

Marketing Volume 51,
Issue 2

2020. godina

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Analiza socio-psiholoških faktora potrošačkog etnocentrizmamoderatorski efekat nacionalnog identiteta

Analysis of Socio-Psychological Factors of Consumer Ethnocentrism - Moderating Effect of The National Identity

Jovana Filipović,

Srđan Šapić,

Stefan Zdravković

Datum: .

DOI: UDK: 008:33

„Word of mouth” na internetu – analiza kroskulturnih razlika

Word of Mouth on The Internet - Cross-Cultural Analysis

Sanja Mitić

Datum: .

DOI: UDK: 004.738.5:005.316.7

Influenseri kao segment digitalne marketinške komunikacije – stavovi generacije Y

Influencers as a Segment of Digital Marketing Communication – Generation Y Attitudes

Ivana Domazet,

Milica Kostić-Stanković,

Valentina Vukmirović

Datum: .

DOI: UDK: 004.738:658.8

Zadovoljstvo kvalitetom hotelske usluge u planinskim hotelima Srbije: Analiza recenzija sa Booking.com

Satisfaction with The Service Quality in Serbian Mountain Hotels: Analysis of Reviews on Booking.Com

Dejan Sekulić,

Marijana Seočanac

Datum: .

DOI: UDK: 338.488.2:640.412]:658.6(497.11)

Uticaj elemenata kvaliteta usluga u maloprodajnim trgovinskim objektima na lojalnost potrošača

The Impact of Service Quality in Retail Trade Facilities on Customer Loyalty

Dragana Gašević,

Dragana Tomašević,

Marija Vranješ

Datum: .

DOI: UDK: 005.339

Značaj internog marketinga – motivacije za rad i zadovoljstva poslom zaposlenih u sektoru turizma i hotelijerstva

Correlations Between Dimensions of Work Motivation and Dimensions of Job Satisfaction of Employees in Hotels and Travel Agencies

Jelena Škorić,

Maja Mijatov,

Milena Nedeljković Knežević

Datum: .

DOI: UDK: 658.8:101.32

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