52/2

Marketing Volume 52,
Issue 2

2021. godina

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Osobine ličnosti i izbor studija digitalnog marketinga

Personality Traits and Choice of Studying Digital Marketing

Ines Đokić,

Nenad Đokić,

Nikola Milićević

Datum: .

DOI: UDK 658.8.013

Determinante satisfakcije bankarskih klijenata uslugama internet bankarstva u Srbiji

Determinants of The Bank Clients Satisfaction with The Internet Banking Services in Serbia

Ahmedin Lekpek,

Semir Vehapi,

Zenaida Šabotić

Datum: .

DOI: UDK 336.71:004.738.5(497.11)

Pretpostavke nastanka i ekspanzije „globalno rođenih” preduzeća u Srbiji

Development and Expansion of Born Global Firms in Serbia

Branko Rakita,

Sanja Mitić

Datum: .

DOI: UDK 316.324(497.11)

Kognitivne pristrasnosti u marketinškoj komunikaciji: Uticaj usidrenja i uokvirivanja poruka na percepciju i spremnost potrošača na kupovinu

Cognitive biases in marketing communication: Influence of Anchoring and Message Framing on Consumers’ Perception and Willingness to Purchase

Jelena Krstić,

Milica Kostić Stanković,

Svetlana Bunčić

Datum: .

DOI: UDK 659:366.1:658.7

Komercijalni aspekti personalnog brendiranja sportista na društvenim mrežama

Commercial Aspects of Personal Branding of Athletes on Social Networks

Dejan Dašić,

Marko Pavlović,

Milijanka Ratković

Datum: .

DOI: UDK 338.48:796 316.472:004.738.5

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