53/1

Marketing Volume 53,
Issue 1

2022. godina

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Analiza uticaja različtih vrednosti za potrošače u M trgovini na satisfakciju i nameru kontinuiranog korišćenja

Analysis of Versatile Customer Values Impact in M Trade on Satisfaction and Continual Usage Intent

Aleksandar Đorđević,

Veljko Marinković

Datum: 05.04.2022.

DOI: UDK: 658.6:338.486.22 658.8.012.12

Uloga internog marketinga u organizacionoj identifikaciji zaposlenih

The Role of Internal Marketing in Employees’ Organizational Identification

Andrea Bučalina Matić,

Katarina Njegić,

Vesna Milanović

Datum: 11.04.2022.

DOI: UDK 658.3+659

Konkurentnost umetničkih fakulteta na tržištu visokog obrazovanja prema proceni studenata i profesora

Competitiveness of Art Faculties in the Higher Education Market from Students’ and Professors’ Points of View Dejana Prnjat

Dejana Prnjat

Datum: 06.05.2022.

DOI: UDK 339.13:378.1

Dizajniranje održivog brenda saradnjom angažovanog potrošača i brenda Kokreatori i influenseri Generacije Z Srbiji

Designing a Sustainable Brand by Engaging Brand-Consumers’ Collaboration Generation Z Co-Creators and Influencers in Serbia

Karolina Perčić,

Mirjana Nećak,

Tatjana Mamula Nikolić

Datum: 18.04.2022.

DOI: UDK 339.137.42 (497.11)+659.1

Merenje uticaja Covid-19 pandemije na marketing industriju Srbije

Measuring the Impact of the Covid-19 Pandemic on the Marketing Industry of Serbia

Slobodan Adžić,

Stefan Ivanović

Datum: 06.05.2022.

DOI: UDK: 339.13,

Korporativna društvena odgovornost poslovnih banaka u Srbiji: praksa izveštavanja, sprovedene aktivnosti i percepcija stejkholdera

Corporate Social Responsibility of Commercial Banks in Serbia: Reporting Practice, Implemented Activities and Perception of Stakeholders

Saša Veljković,

Vladimir Panić

Datum: .

DOI: UDK: 005.35:336.71(497.11)

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