44/3

Marketing Volume 44,
Issue 3

2013. godina

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Konkurentnost Srbije kao turističke destinacije – analiza odabranih ključnih pokazatelja

Competitiveness of Serbia as a Tourist Destination – Analysis of Selected Key Indicators

Danijel Pavlović,

Jovan Popesku

Datum: .

DOI: UDK 338.48:339.137.2

Uticaj portala TripAdvisor na poslovanje hotela u Srbiji

The Influence of Tripadvisor Portal on Hotel Bussines in Serbia

Krunoslav Čačić,

Saša Mašić

Datum: .

DOI: UDK 004.738.12:640.412

Ispitivanje ključnih dimenzija kvaliteta usluge i satisfakcije gostiju u restoraterstvu

Inquiry About Key Dimensions of Service Qualities and Guests Satisfaction in Restaurants

Darko D. Dimitrovski,

Snežana Topalović

Datum: .

DOI: UDK 640.43:658.6

Kvalitet usluga kao determinanta satisfakcije potrošača u hotelijerstvu

Quality of Services as a Determinant of Customer Satisfaction in the Hotel Industry

Dejan Sekulić,

Marija Mandarić

Datum: .

DOI: UDK 658.6:640.4

Efektivnost seksepila u štampanim oglasima u odnosu na vizuelni registar poruke: artikulisanje novog okvira

The Effectiveness of Sex Appeal in Print Ads in Relation to a Visual Register of the Message: Articulating A New Framework

Dragoljub Novaković,

Irma Puškarević,

Ivan Pinćjer,

Uroš Nedeljković

Datum: .

DOI: UDK 612.6.057:659.131.3

Jezički problemi u međunarodnom marketingu – iskustva kompanija na tržištu Kine

Linguistic Problems in International Marketing - Company Experiences in the Chinese Market

Bojan Krstić,

Goran Milovanović

Datum: .

DOI: UDK 658.8:811(510)

Primena integrisanih marketinških komunikacija u poslovanju porodičnih firmi u Republici Srpskoj

Application of Integrated Marketing Communications in Business Family Firms in Republic of Srpska

Ana Bovan,

Mirjana Milovanović,

Nenad Perić

Datum: .

DOI: UDK 658.8(497.6)

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