52/1

Marketing Volume 52,
Issue 1

2021. godina

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Stil života potrošača u Srbiji pre i tokom pandemije virusa Covid 19

Consumer Lifestyle Before and During Covid 19 Virus Pandemic

Jovana Lazarević,

Veljko Marinković

Datum: .

DOI: UDK: 659.113.25(497.11)“2019/2020“

Imidž zemlje porekla i potrošački ksenocentrizam u kontekstu formiranja stavova potrošača i lojalnosti prema stranim brendovima- moderatorski efekat kulturalne inteligencije

Country of Origin Image and Consumer Xenocentrism in The Context of Forming Consumer Attitudes and Loyalty to Foreign Brands - Moderating Effect of Cultural Intelligence

Stefan Zdravković

Datum: .

DOI: UDK 005.332:316.728

Percepcija oznaka i proizvoda organskog porekla na srpskom tržištu

Consumers‘ Perception of Organic Food Products and Organic Labels in Serbia

Galjina Ognjanov,

Jelena Filipović,

Saša Veljković

Datum: .

DOI: UDK: UDK 641.3(497.11)

Marketing usmeren na online brend zajednice na primeru kompanije Zara

Marketing Focused on The Online Brand Community – The Example of Zara

Anja Jeremić,

Milena Ilić,

Milica Slijepčević,

Nevenka Popović Šević

Datum: .

DOI: UDK 658.8: 339.138

Uloga i značaj segmentacije zasnovane na vrednosti na generaciji milenijalaca: studija slučaja Srbija

The Role and Importance of Value-based Segmentation on the Cohort of Millennials: Case Study Serbia

Nenad Perić,

Stefan Alimpić,

Tatjana Mamula Nikolić

Datum: .

DOI: UDK 339.137.42 (497.11)

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