56/1

Marketing Volume 56,
Issue 1

2025. godina

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Obrasci elektronske trgovine u Evropi:  klaster analiza učestalosti onlajn kupovine

Electronic commerce patterns in Europe: Cluster analysis of online shopping intensity

Dejan Brcanov,

Dražen Marić,

Radenko Marić,

Sonja Vučenović

Datum: 31.01.2025.

DOI: 10.5937/mkng2501005B

Istraživanje uticaja Facebook Reels sadržaja na stav potrošača prema brendu i nameru za kupovinom

Exploring the Influence of Facebook Reels on Consumer Brand Attitude and Purchase Intentions

Md. Arman Hossain,

Md. Asaduzzaman Babu,

Most. Gulshan Ara Rini,

Shekh Md. Sahiduj Jaman

Datum: 31.01.2025.

DOI: 10.5937/mkng2501019A

CRM tehnologija kao alat za poboljšanje imidža organizacije kroz efikasno upravljanje znanjem o potrošačima

CRM Technology as a Tool for Enhancing Organizational Image through Effective Customer Knowledge Management

Dragana Rejman Petrović,

Ivana Nedeljković

Datum: 04.02.2025.

DOI: 10.5937/mkng2501035N

Obrasci elektronske trgovine u Evropi:  klaster analiza učestalosti onlajn kupovine

Electronic commerce patterns in Europe: Cluster analysis of online shopping intensity

Dejan Brcanov,

Dražen Marić,

Radenko Marić,

Sonja Vučenović

Datum: 31.01.2025.

DOI: 10.5937/mkng2501005B

Determinante rasta reklamnih agencija u Republici Srbiji

Determinants of the growth of advertising agencies in the Republic of Serbia

Bojana Vuković,

Daniela Nuševa,

Kristina Peštović,

Nikola Macura,

Stojanka Dakić

Datum: 18.01.2025.

DOI: 10.5937/mkng2501047N

Navike potrošača modnih proizvoda pre i tokom pandemije COVID-19 s akcentom na onlajn kupovinu

Consumer habits of fashion products before and during the pandemic COVID-19 with an emphasis on online shopping

Karolina Perčić,

Milica Slijepčević,

Stefan Alimpić

Datum: 10.06.2024.

DOI: 10.5937/mkng2501059P

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