55/1 – Marketing

Evolucija marketing koncepcije od 1.0 do 5.0

Evolution of the marketing concept from 1.0 to 5.0

Milica Slijepčević,

Stefan Alimpić,

Tamara Vučenović,

Vladan Madić

Datum: 07.03.2024.

DOI: 10.5937/mkng2401052M

Razvoj dugoročnih odnosa sa korisnicima wellness centara javnog sektora

Development of long-term relationships with customers of public sector wellness centers

Ivan Živković,

Ivana Brdar

Datum: 10.06.2024.

DOI: 10.5937/mkng2401040Z

Lansiranje novog proizvoda na tržište: značaj karakteristika proizvoda, tržišta i marketing aktivnosti kompanije

Launhcing New Product to Market: Importance of Product’ Characteristics, Market and Marketing Activities

Dejana Zlatanović,

Jelena Erić Nielsen,

Milica Dukanac

Datum: 10.06.2024.

DOI: 10.5937/mkng2401027Z

Komparativna analiza uticaja porodice i influensera na donošenje odluke o kupovini

Comparative analysis of the impact of family and social media influencers on the purchase decision

Dragana Tomašević,

Marija Vranješ

Datum: 17.06.2024.

DOI: 10.5937/mkng2401017V

Razumevanje determinanti namere kontinuiranog korišćenja m-trgovine: primena adaptiranog UTAUT modela

Understanding the Determinants of Continuous Intention to Use M-Commerce: Application of the Adapted UTAUT Model

Dražen Marić,

Julija Vidosavljević

Datum: 29.06.2024.

DOI: 10.5937/mkng2401005M

Marketing Volume 55,
Issue 1

Prelistajte časopis:

Arhiva brojeva

Marketing broj 57/1

Marketing broj 56/4

Marketing broj 56/3

Marketing broj 56/2

Marketing broj 56/1

Marketing broj 55/4

Marketing broj 55/3

Marketing broj 55/2

Marketing broj 55/1

Marketing broj 54/4

Marketing broj 54/3

Marketing broj 54/2

Marketing Volume 55,Issue 1