{"id":58,"date":"2025-08-05T16:39:28","date_gmt":"2025-08-05T16:39:28","guid":{"rendered":"https:\/\/marketing.sema.rs\/?page_id=58"},"modified":"2026-03-26T11:38:39","modified_gmt":"2026-03-26T10:38:39","slug":"fokus-i-tematske-oblasti","status":"publish","type":"page","link":"https:\/\/marketing.sema.rs\/en\/fokus-i-tematske-oblasti\/","title":{"rendered":"Focus and thematic areas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The Marketing publishes high-quality papers that examine relevant theories, models, and concepts in marketing, as well as the challenges and issues in contemporary marketing practice. Empirical studies are also welcome, whether they involve quantitative or qualitative research. The focus is on rigor and relevance. Manuscripts submitted to the journal are evaluated based on their potential contributions to marketing theory and practice. The journal aims to support members of the academic and professional community in understanding the challenges and trends of modern marketing and in addressing issues from various fields of marketing. The papers published in Marketing are an important research material for students and professionals looking to enhance their theoretical knowledge and practical skills in marketing.<br><br>Submissions prepared for publication in the journal should contribute to the understanding and dissemination of ideas in marketing theory and practice. Contributions that address global experiences in this field are particularly interesting. Preference for publication is given to original scientific papers and review papers.<br><br><strong>The journal's thematic areas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic Marketing<\/li>\n\n\n\n<li>Brand Management<\/li>\n\n\n\n<li>CRM \u2013 Customer Relationship Management<\/li>\n\n\n\n<li>Global and International Marketing<\/li>\n\n\n\n<li>Integrated Marketing Communications<\/li>\n\n\n\n<li>Public Relations<\/li>\n\n\n\n<li>Digital and Direct Marketing<\/li>\n\n\n\n<li>Social Media Marketing<\/li>\n\n\n\n<li>Marketing and New Technologies<\/li>\n\n\n\n<li>Market Research<\/li>\n\n\n\n<li>Data Analysis Techniques in Marketing<\/li>\n\n\n\n<li>Marketing Metrics<\/li>\n\n\n\n<li>Marketing Models<\/li>\n\n\n\n<li>Psychology in Marketing<\/li>\n\n\n\n<li>The psychology of prejudice: From attitudes to social action<\/li>\n\n\n\n<li>Consumer Satisfaction and Loyalty<\/li>\n\n\n\n<li>Consumer Experience Management<\/li>\n\n\n\n<li>Consumer Value Management<\/li>\n\n\n\n<li>Services Marketing<\/li>\n\n\n\n<li>Marketing in Tourism<\/li>\n\n\n\n<li>Marketing in Hospitality<\/li>\n\n\n\n<li>Marketing in Events (MICE) Industry<\/li>\n\n\n\n<li>Creative Industries Marketing<\/li>\n\n\n\n<li>Marketing in Finance<\/li>\n\n\n\n<li>Accounting Treatment of Marketing<\/li>\n\n\n\n<li>Business Marketing<\/li>\n\n\n\n<li>Marketing Channels and Trade<\/li>\n\n\n\n<li>Marketing Logistics<\/li>\n\n\n\n<li>Marketing and Mobile Commerce<\/li>\n\n\n\n<li>Marketing in the Sharing Economy<\/li>\n\n\n\n<li>Social Responsibility and Marketing<\/li>\n\n\n\n<li>Ethical Aspects of Marketing<\/li>\n\n\n\n<li>Marketing in Non-profit Organizations<\/li>\n\n\n\n<li>Marketing in Education<\/li>\n\n\n\n<li>Institutional Marketing<\/li>\n\n\n\n<li>Decision-making in Marketing<\/li>\n\n\n\n<li>Internal Marketing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the mentioned thematic areas, the journal also welcomes articles that touch upon other fields related to marketing theory and practice.<br><\/p>","protected":false},"excerpt":{"rendered":"<p>U \u010dasopisu Marketing se objavljuju kvalitetni radovi u kojima se razmatraju relevantne teorije, modeli i koncepti marketinga, kao i izazovi i problemi prakse savremenog marketinga. Empirijske studije su tako\u0111e dobrodo\u0161le, bez obzira da li je re\u010d o kvantitativnim ili kvalitativnim istra\u017eivanjima. Fokus je na rigoroznosti i relevantnosti. Rukopisi podneti \u010dasopisu se ocenjuju na bazi njihovog [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/unutrasnje-strane-template.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-58","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/pages\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":0,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/pages\/58\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/media?parent=58"}],"curies":[{"name":"Wordpress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}