{"id":893,"date":"2026-01-09T11:57:09","date_gmt":"2026-01-09T10:57:09","guid":{"rendered":"https:\/\/marketing.sema.rs\/?post_type=clanci&p=893"},"modified":"2026-01-09T11:57:09","modified_gmt":"2026-01-09T10:57:09","slug":"vrednost-crm-inicijativa-za-banke-da-li-je-skepticizam-opravdan","status":"publish","type":"clanci","link":"https:\/\/marketing.sema.rs\/en\/clanci\/vrednost-crm-inicijativa-za-banke-da-li-je-skepticizam-opravdan\/","title":{"rendered":"The value of CRM initiatives for banks: is the scepticism justified?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true},"years":[1629],"keywords":[1782,1779,1780,1781,1778],"english_keywords":[1564,1784,132,1783,1785],"authors":[1777,1776,376],"class_list":["post-893","clanci","type-clanci","status-publish","hentry","years-1629","keywords-bankarski-sektor-2","keywords-procesi","keywords-resursi","keywords-upravljanje-odnosima-sa-klijentima","keywords-zadovoljstvo-klijenata-2","english_keywords-banking-sector","english_keywords-clients-satisfaction","english_keywords-customer-relationship-management","english_keywords-processes","english_keywords-resources","authors-nela-milosevic","authors-sladana-barjaktarovic-rakocevic","authors-slavica-cicvaric-kostic"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/clanci\/893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/clanci"}],"about":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/types\/clanci"}],"wp:attachment":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/media?parent=893"}],"wp:term":[{"taxonomy":"years","embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/years?post=893"},{"taxonomy":"keywords","embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/keywords?post=893"},{"taxonomy":"english_keywords","embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/english_keywords?post=893"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/authors?post=893"}],"curies":[{"name":"Wordpress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}