{"id":372,"date":"2025-12-31T00:10:45","date_gmt":"2025-12-30T23:10:45","guid":{"rendered":"https:\/\/marketing.sema.rs\/?post_type=clanci&p=372"},"modified":"2025-12-31T00:10:45","modified_gmt":"2025-12-30T23:10:45","slug":"uticaj-izlozenosti-televizijskim-reklamama-na-ponasanje-potrosaca-prilikom-kupovine-studija-slucaja-nivea-kampanje","status":"publish","type":"clanci","link":"https:\/\/marketing.sema.rs\/en\/clanci\/uticaj-izlozenosti-televizijskim-reklamama-na-ponasanje-potrosaca-prilikom-kupovine-studija-slucaja-nivea-kampanje\/","title":{"rendered":"The impact of exposure to television advertisements on consumer purchasing behaviour: a case study of the NIVEA campaign"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":363,"template":"","meta":{"_acf_changed":true},"years":[98],"keywords":[360,359,358,357],"english_keywords":[254,361,362,363],"authors":[364,365,366],"class_list":["post-372","clanci","type-clanci","status-publish","has-post-thumbnail","hentry","years-98","keywords-nivea-kampanja","keywords-ponasanje-prilikom-kupovine","keywords-potrosac","keywords-televizijsko-oglasavanje","english_keywords-consumer","english_keywords-niveas-campaign","english_keywords-purchasing-behavior","english_keywords-television-advertisement","authors-esther-tolulope-akande","authors-jacob-olubukola-oladipo","authors-oluranti-olukemi-sangodoyin"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/clanci\/372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/clanci"}],"about":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/types\/clanci"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/media\/363"}],"wp:attachment":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/media?parent=372"}],"wp:term":[{"taxonomy":"years","embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/years?post=372"},{"taxonomy":"keywords","embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/keywords?post=372"},{"taxonomy":"english_keywords","embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/english_keywords?post=372"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/authors?post=372"}],"curies":[{"name":"Wordpress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}